Wednesday 4 February 2015

Formal and informal research methods

Formal and informal research methods


Formal Research Methods

  • Access electronically: The research process have been change considerably by computer. Most business people begin any research process by seeing what they can find electronically.
  • Search manually: If you need background or supplement information, you will probably conduct manual research in public or college library.
  • Investigate primary sources: primary sources for a project, go directly to the sources.  Also formal research include scientific sampling methods that enable investigators to make accurate judgement and valid predictions.
  • Experiment Scientifically: Another sources is experimentation. Instead of asking for the target audience's opinion, scientific researchers present choices with controlled variables, 

Informal Research Methods 

  • Look in the files: before asking others for help, see what you can find yourself.
  • Talk with your boss: Get information from the individual making the assignment.
  • Interview the target audience: Consider talking with individual at whom the message is aimed.

Reference list:
Region, P. (2014). Writing possess. P146.  Business communication: process and product 6th edition.

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